Across
- 2. consist of a small group of employees who identify methods for product improvement in an informal and constructive manner
- 5. can be identified as a good or service
- 7. name, term or symbol used to identify related product
- 9. do not include a tangible product are the primary "product" of a business
- 10. working model or sample of product
- 11. allows companies to control product quality and production is conducted within the actual company
- 16. a complete revision or new model of an item
- 18. group of related items or brands sold by the same company
- 19. the physical, or tangible, items available for customers to purchase
Down
- 1. occur when there are additional product divisions or product categories
- 3. consists of brainstorming new product ideas
- 4. process of gathering, analyzing and collecting information about a particular target market, competitor or product
- 6. evaluating product ideas and feasibility
- 8. the number of different product lines a business produces
- 9. consists of making slight variations or changes to an original product
- 12. provides critical product information
- 13. process of maintaining product standards
- 14. appeal to the product's target market may change based on consumer preferences
- 15. the way a product works or looks
- 17. the decisions and processes used to create a "product mix"