Across
- 2. refrecs to the number of different product lines
- 3. includes all the products a company makes or sells
- 4. include a complete revision or new model
- 6. brands sold by the same company
- 8. related to the parts, materials or construction elements of a product
- 9. includes a slected group of people used to anaylze and test the concept of a given product
- 10. introducing a product
- 11. helps to position a product within a given market
- 13. name of a company
- 16. maintaining product standards
- 19. should occur at each stage of the production process
Down
- 1. cannot be touched, tasted, seen or felt; are performed as an “action”
- 2. sample of product
- 5. describes a specific brand
- 7. include marketing or selling a product in an exclusive area
- 12. refers to the way a product works or looks
- 14. refers to the number of different product lines
- 15. providing critical product information
- 17. can be identified as a good or service
- 18. items available for customers to purchase