Product & Price

2. Pricing strategy where a firm offers the lowest possible price to attract customers and putting other firms out of business and this is an illegal strategy.
3. The activity of selling products or services.
5. The rivalry between businesses within the same business sector.
7. Charging different prices according to their market segment.
10. Customers who are late buyers of a product because of the unwillingness to change product.
12. Introducing a new product with lower price than the competitors.
13. When a product's sale increases slowly.

1. Pricing strategy where a firm sets a high price to maximize profit.
2. Pricing strategies which charges prices which end in 99p.
4. When a product has lost its appeal and it is the downfall of a product.
6. adopters Customers that are influenced by innovators and are willing to buy products at a high price.
8. A sector of the product life cycle when a new product is launched.
9. The product sales start to grow rapidly.
11. Customers that are price insensitive and are willing to buy products at a high price.
12. The surplus remaining after total costs are deducted from total revenue, and the basis on which tax is computed and dividend is paid.