Across
- 2. price = costs + ?
- 5. abbreviation of the factor that responds to changes in price
- 6. pricing objective achievable in economies of scale
- 8. people who resist change, may never adopt the new product
- 10. costs that don't change according to output
Down
- 1. last phase in the product life cycle
- 3. Total numer number of product lines offered by the seller
- 4. "Buyers are willing to pay higher prices for innovative products" belongs to which strategy?
- 7. Tangible or intangible item available for sale in the market
- 9. High market share, high market growth in the Boston Matrix