Product Service Management

3. Also called product brand
6. Specific type of brand mark with human form or characteristics
9. label that gives information about the product’s use, construction, care, performance, and other features
11. Sales level off or slow down
15. Word, name, symbol, device, or combination that is given legal protection by the federal government
17. reusable bags, biodegradable
18. Identifies and promotes a company of a division of a particular corporation; also called corporate brand
19. Includes all the different products that a company makes or sells
21. Also called private brand, store brand, dealer brand, or private label; Developed and owned by wholesalers and retailers
22. Owned and initiated by national manufacturers or by companies that provide services; Hershey Foods, Whirlpool, Ford
23. Company allows other organizations to use their brand, brand mark, or trade character
25. Sales fall
28. Uses existing brand name to promote a new or improved product in a company’s product line
29. When retailers offer a combination of manufacturer, private distributor, and generic brands

1. is the length of time from a product first being introduced to consumers until it is removed from the market
2. specific model, brand, or size of a product within a product line.
4. uses technology that keeps food fresh without refrigerating
5. Competition is aware of success, likely to offer new products to compete
7. Also called a logo; A unique symbol, coloring, lettering, or other design elements
8. Company focuses its efforts on promotion and production.
10. different product mixes for different customer needs across the world
12. The physical container or wrapping for a product
13. Products that do not carry a company identity
14. label that states quality of product
16. group of closely related products manufactured or sold by a business.
20. Combines one or more brands in the manufacture of a product or in the delivery of a service
24. information tag, wrapper, seal, or imprinted message to inform customers about contents and give direction for use
26. package 2 or more goods/services together
27. A name, term, design, symbol, or combination of these elements that identifies a product or service and distinguishes itself from its competitors