Across
- 2. businesses which specialise in selling goods in small quantities to the consumer
- 3. Setting an initial low price for a new product so that it is attractive to customers. The price is likely to be raised later as the product gains market share
- 7. businesses which buy in bulk from a manufacturer or other supplier and then sell the stock on in small quantities to retailers
- 8. buyers of goods which then sell those goods on to a consumer or other buyers; they include supermarket chains and wholesalers
Down
- 1. Getting individuals to spread a message about a product through social networks like Facebook or their group of friends
- 3. Promotion of a positive image about a product or business through giving information about the product to the general public, other businesses or the press
- 4. when a customer buys a product more than once
- 5. When consumers buy a product for the first time and assess whether or not they want to buy it again
- 6. the willingness of buyers to make repeated purchases of a product or from a business