Product Unit Crossword Puzzle

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Across
  1. 2. The life cycle phase that costs the most
  2. 6. The "Initials" logo type
  3. 7. Adding new lines, items or services
  4. 12. The "text" logo type
  5. 15. The person who eats or uses the product
  6. 17. The mascot of the brand (cartoon/fictional)
  7. 18. The color used for tranquility, purity and goodwill
  8. 20. "Staple" items that are ordered for more than a year
  9. 21. All the different products in a company
  10. 22. The brand characteristic that describes your brand
  11. 25. The brand characteristic thats uniquely yours
  12. 26. Group of closely related products sold within the mix
  13. 27. The life cycle phase that sees the most growth and change
  14. 28. The color used for harmony, healthiness and freshness
  15. 31. The brand characteristic thats important or valued in life
  16. 34. The person who buys the product
  17. 35. Somebody leagally owns the rights to make and distribute work
  18. 37. Allows another company to use logo for a fee
  19. 39. The "Text Inside a Symbol" logo type
  20. 40. Positioning products by economy line, mid-priced line and luxury line
  21. 42. Examples include age, gender, race, income
  22. 44. Found on products that are trademarked and officially registered
  23. 45. Change the way goods and services are viewed by customers
  24. 46. Uses existing brand to promote a new or improved product
  25. 47. The specific logo, font, color, symbol and sound associated with a company
  26. 48. Positioning products by attribute or perceived benefit
Down
  1. 1. Combines one or more brands in the manufacture of a product
  2. 3. Unregistered trademarks and has limited protection
  3. 4. The "Text and Symbol" logo type
  4. 5. The life cycle phase that sees the most profit
  5. 8. Specific size, model, color and brand of a product
  6. 9. The number of items offered within each product line
  7. 10. Examples include interests, hobbies, activities, religion
  8. 11. The color used for boldness, elegance and sophistication
  9. 13. Examples include place, weather and terrain
  10. 14. The number of different product lines a business sells
  11. 16. "Seasonal" items that are ordered for less than a year
  12. 19. The group of people your product was made for
  13. 23. The "Symbol or Icon" logo type
  14. 24. The brand characteristic that is your reason for being
  15. 29. Alternation to existing product
  16. 30. Also known as corporate or parent brand name
  17. 32. The life cycle phase where change most needs to happen
  18. 33. A good, service or idea
  19. 36. The brand characteristic where you can find your brand
  20. 38. The color used for power, boldness, passion and hunger
  21. 41. The visual logo that can be easily identified
  22. 43. Combination of brands to consumer in a retail place
  23. 46. The product brand that represents a specific product or service