Across
- 2. A tangible physical item
- 5. Items with unique characteristics that buyers are willing to expend considerable effort to obtain
- 7. The degree of brand loyalty in which a customer strongly prefers a specific brand and will accept no substitute
- 9. Using similar packaging for all of a firm’s products or packaging that has one common design element
- 11. Providing identifying, promotional, or other information on package labels
- 15. The full legal name of an organization
- 16. The initial stage of a product’s life cycle; its first appearance in the marketplace, when sales start at zero and profits are negative
- 19. A concept, philosophy, image or issue
- 20. Products bought to use in a firm’s operations, to resell, or to make other products
- 23. The total group of products a company offers
- 25. A legal designation of exclusive use of a brand
- 27. products Inexpensive, frequently purchased
- 28. A group of products that are closely related
- 29. An agreement whereby a company permits another organization to use its brand on other products for a licensing fee
- 32. The four stage life cycle of a product
- 33. An intangible result of the application of human and mechanical efforts to people or objects
- 34. An instance of using an established brand name or trademark on a new product to increase sales
- 35. The part of a brand that can be spoken, including letters, words and numbers
Down
- 1. The last adopters who distrust new products
- 2. The product life-cycle stage when sales rise rapidly, profits reach a peak, and then they start to decline
- 3. The marketing and financial value associated with a brand’s strength in a market
- 4. The number of product lines in a company
- 6. Solves a sudden problem, emergency medical kit, car repairs
- 8. Products purchased to satisfy personal and family needs
- 9. Marketing strategy that collectively promotes a family of products and services by focusing on promoting the parent brand name
- 10. The stage of a product’s life cycle when the sales curve peaks and starts to decline, and profits continue to fall
- 12. The practice of using a different brand name for each of a company’s products
- 13. The five-stage process of buyer acceptance of a product: awareness, interest, evaluation, trial, and adoption
- 14. the marketing of a product or service under two or more brand names
- 17. The degree of brand loyalty in which a customer prefers one brand over competitive offerings
- 18. A customer’s favorable attitude toward a specific brand
- 21. Expensive, thought out purchase
- 22. Specific version of a product that is distinct
- 24. The stage of a product’s life cycle when sales fall rapidly
- 26. The number of product items/variation within each product line
- 30. a logo/symbol associated with the brand
- 31. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable