Products

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Across
  1. 1. Creating and maintaining brands in customers' minds (8)
  2. 2. Manager in charge of the marketing of goods or services with a particular brand (12)
  3. 4. Basic materials from which other things are made (12
  4. 5. Products bought by individuals for personal use (14)
  5. 6. Products that sell in large quantities like food (4)
  6. 7. Products ready to be sold (14)
  7. 8. Products sold by retailers with their own name (10)
  8. 9. Products that do not have a manufacturer's brand name (7)
Down
  1. 1. Degree to which people know a particular brand (13)
  2. 2. Name given to products for easy recognition (5)
  3. 3. The ideas people have about a particular brand (10)
  4. 5. Long-lasting consumer products like cars and washing machines (16)