Across
- 3. a stage of the product life cycle in which sales grow and many advertisements are made to sustain that growth
- 4. a process that involves managing product categories as individual business units
- 5. what is being sold
- 8. a computer-developed diagram that shows how/where products should be displayed
- 13. a symbol that identifies a company
- 15. a stage of the product life cycle in which product sales begin to decline
- 16. a brand name, brand mark, or trade character that is given legal protection
- 18. an information tag, wrapper, seal, or imprinted message attached to a product or it's package
- 19. a stage of the product life cycle in which the company is in a comfortable position and most of it's is spent on fighting off competition
- 20. one business in a network of businesses that help a producer channel their products to consumers
Down
- 1. a stage of the product life cycle in which the product is first introduced to the public
- 2. a name, design, or symbol that identifies a company
- 6. who you are in business competition against
- 7. the variety of each product being sold
- 9. the stage in which ideas for a product take shape and marketers develop a marketing strategy
- 10. who is responsible for all brands of one product category
- 11. how many kinds of products being sold
- 12. someone who works for a buisness
- 14. the stage in which the product is introduced to the public
- 17. who you are selling to