Product/Service Vocabulary

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Across
  1. 2. an animated object or character created by a company
  2. 3. A symbol that lets people know that a certain name, design, expression, etc. is owned by a company
  3. 4. The third stage in the Product Life Cycle, when the product has been around for a while, and isn’t growing
  4. 9. the variation of in products within one line
  5. 16. The last stage in the Product Life Cycle, when the product sales are declining
  6. 18. The first stage of the Product Life Cycle, when a product is first introduced
  7. 19. A name that identifies a certain company, product, or service
  8. 20. a brand that sells products nationally
Down
  1. 1. the length of time from when a product is first introduced to when it is taken off the market, has four stages
  2. 5. Stage The second stage of the Product Life Cycle, when a product’s sales are growing
  3. 6. a group of related products sold by the same brand that typically go together
  4. 7. one item that is sold to a customer, the smallest unit
  5. 8. the total number of product/product lines a company offers
  6. 10. the total number of product lines a company offers
  7. 11. defines where a product fits in the market and why it is better than alternative products
  8. 12. the first model of a product that will be adjusted before being sold.
  9. 13. when a company adds more products to an already existing line
  10. 14. improvement of existing products
  11. 15. improving a product or service based on the market
  12. 17. process of decision making/planning that defines a product, such as price and distribution