Across
- 2. The average cost per click in a pay-per-click advertising campaign.
- 4. The metric for the percentage of people who clicked an ad compared to those who saw it.
- 6. The process of targeting users who have visited your website but didn’t complete a purchase.
- 7. The code added to a website to track user behavior and conversions.
- 8. One of the key advertising channels offered by AdRoll, alongside email and display ads.
Down
- 1. A test comparing two versions of an ad or campaign.
- 3. A marketing strategy to find new potential customers based on current ones.
- 4. A measure of how many users completed the desired action after seeing an ad.
- 5. The form of advertising that uses graphic banners on websites.
- 8. A measurement of the total amount spent on ads.