Promoting and selling

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Across
  1. 1. principles about what is right and wrong in business
  2. 3. delivering products from a business to customers
  3. 6. supporting an event or organisation financially
  4. 9. creating a recognisable identity for a business or product
  5. 10. an item or service offered for sale
  6. 12. how familiar people are with a business or product
  7. 17. promoting a product or service to potential buyers
  8. 18. a person who buys or uses a product
  9. 20. a business or product's recognisable identity
Down
  1. 2. a planned series of activities to promote something
  2. 4. the specific group a business wants to reach
  3. 5. managing a business's relationship with the public
  4. 7. activities used to make people interested in a product
  5. 8. a group of customers or buyers for a product
  6. 11. deciding how much a product or service should cost
  7. 13. exchanging a product or service for money
  8. 14. a person who buys a product or service
  9. 15. persuading customers to purchase a product or service
  10. 16. activities used to attract and satisfy customers
  11. 19. displaying products to encourage customers to buy