Across
- 3. The materials and design used to protect and present a product.
- 5. Media Online platforms businesses use to communicate with and advertise to customers.
- 6. Creating a unique identity for a business or product.
- 8. Attention or coverage given to a business or product, often through the media.
- 12. An activity designed to increase awareness or sales of a product.
- 13. A short, memorable phrase used to represent a brand or product.
- 14. The money left after a business subtracts its costs from its revenue.
- 15. A reduction in the normal price of a product.
- 18. The use of messages or techniques to encourage someone to buy something.
- 20. The amount of money a customer pays for a product.
Down
- 1. Rival businesses trying to attract the same customers.
- 2. Activities used to promote, sell and distribute products.
- 4. A person who uses a product or service.
- 7. A way of communicating with customers to promote a product or service.
- 9. A person who buys a product or service.
- 10. A symbol or design that identifies a business or brand.
- 11. Market The specific group of customers a business wants to reach.
- 16. Research Collecting information about customers and the market.
- 17. An item or service that is offered for sale.
- 19. The exchange of products or services for money.