Across
- 2. Convincing a buyer to say yes
- 4. A tool to track sales and buyer data
- 7. A brand's special promise of value
- 10. Sharing a message without paying for media space
- 12. A short-term deal to boost sales
- 14. Finding out what buyers want
- 16. Keeping buyers happy so they return
- 17. Paying to show ads on media
Down
- 1. Telling people about a product
- 3. A detailed plan for reaching buyers
- 4. The people who buy your goods
- 5. The people who might buy your product
- 6. Making a phone call to a new buyer
- 8. A special offer or price cut
- 9. The money you make after costs
- 10. How much a buyer pays for an item
- 11. A specific group of buyers you target
- 13. Giving a product a unique name and image
- 15. Trading money for a good or service
- 16. The path a product takes to reach the buyer