Promotion

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Across
  1. 5. Activities that create and maintain a positive company image.
  2. 6. Promotion used to maintain awareness of an existing product.
  3. 9. Promotion using paid mass media such as television or radio.
  4. 10. The design and presentation of a product.
  5. 12. A person who buys goods or services.
  6. 13. Unplanned purchasing behaviour.
  7. 18. Promotion used to convince customers to buy a product.
  8. 19. Promotion that combines both mass media and non-mass media methods.
  9. 22. Promotion spread through verbal communication.
  10. 23. Direct face-to-face persuasion of customers.
  11. 24. Promotion used to educate customers about a product.
Down
  1. 1. A large number of advertisements competing for attention.
  2. 2. Promotion displayed where customers make purchases.
  3. 3. Events where businesses display products.
  4. 4. Repeat purchasing behaviour encouraged through rewards.
  5. 7. Promotion using posted letters to customers.
  6. 8. Financial support given in exchange for publicity.
  7. 11. Promotion using online platforms.
  8. 14. Activities used to promote and sell products.
  9. 15. Paid promotion through mass media to persuade customers.
  10. 16. Promotion through phone calls to customers.
  11. 17. Building relationships through online communities.
  12. 20. Activities used to inform or persuade customers about products.
  13. 21. Promotion that does not use paid mass media.
  14. 23. Short-term incentives used to increase demand.