Across
- 4. A deal is an inducement such as a price reduction
- 5. promotional items or free items to consumer
- 9. Communication that focuses on the image of the organization
- 11. Communication to audience of product.
- 12. Promotion that achieves its goals.
- 14. marketer and the customer communicate in person
- 16. used to quantify the number of engagements of a piece of content
- 21. money paid to the intermediary who buys the product.
- 23. company to create a marketing campaign that targets wider audiences.
- 25. specific group who want your product or service,
- 26. allows one to get a service or product for free or lower price
Down
- 1. activities to create goodwill between a company and the public.
- 2. communicates the same message to all potential customers.
- 3. activities to entice customers to buy a
- 6. Promotional efforts are focused on the intermediaries
- 7. business funding an event or organization for mutual benefit.
- 8. Communication from an organization to its customers
- 10. use of motivational devices to promote the sale of merchandise or services.
- 13. Promotional efforts are focused on the consumer.
- 15. process of appealing to an entire market
- 17. Exhibit of products of interest to a specific industry businesses that produce a particular kind of goods or services.
- 18. discounts offered to customers who purchase.
- 19. Nonpersonal promotion paid for by an identified sponsor
- 20. Info about a company and its products that is in the media
- 22. products.
- 24. the main means of mass communication
