Promotion & Advertising

5. Relations Applying communication skills that promote goodwill between a business and the public.
7. Store exterior that reflects the image of the business.
8. Process of turning the idea for a message into symbols that can be communicated.
13. Campaign Coordinated series of linked ads with a single idea or theme.
14. Marketing Promotion strategy that uses multiple elements to communicate & interact with customers.
17. Receiver's response to the sender
18. How a message is transmitted.
19. Standards of measurement.
20. Phrase or sentence that summarizes an essential part of the product or business; aka slogan.

1. Overhanging structure containing a sign at the entrance of the store.
2. Process Series of actions on the part of the sender & the receiver of a message and the path the message follows.
3. Use of logic to change a belief or get people to take a certain action.
4. Picture, design, or graphic image that represents the brand.
6. Campaign Coordination of marketing communications to achieve a specific goal.
9. Aspect of an ad that grabs attention.
10. Arrangement of the headline, copy, and art on the page.
11. Promotion Promoting specific products.
12. Identifies the person or company paying for the ad.
15. Nonpersonal communication paid for by an identified sponsor.
16. Focus on elements of the promotional mix to attract customer attention, interest, desire, & action.