Across
- 3. A icon that represents a company.
- 6. An individual's desire to constantly acquire possessions.
- 10. Consumers look for this when busy.
- 12. The comparison of planned performance against actual performance.
- 13. A set of principles of right and wrong behaviour.
- 15. A good intended for consumers to purchase.
Down
- 1. A gift that a business offers the customer in return for using a product.
- 2. Informing, persuading and reminding consumers about a business's product
- 4. A consumer expects a high level of this.
- 5. Large signs placed at stategic locations.
- 7. The use of the telephone to make a sale.
- 8. Checking and observing the actual progress of checking.
- 9. A paid, non personal message.
- 11. Any free news story about a business's products.
- 14. Name, term, symbol or design that distinguishes a company from others.