Across
- 3. person who has a message to communicate
- 6. blank areas on a page where there is no art or copy
- 7. promotion that focuses on promoting the company rather than its products
- 10. Overhanging structure containing a sign at the entrance of the store.
- 11. combination of elements used in a promotional campaign
- 12. translating a message in terms the receiver can understand
- 14. coordination of marketing communication to achieve a specific goal.
- 16. refers to the thickness and slant of the letters
- 17. how the message is transmitted
- 18. is a picture, design, or graphic image that represents the brand
- 19. style for the printed letters of the alphabet, punctuation, and numbers
- 20. promotional strategy that combines the elements of promotional mix to create a unified marketing message.
- 22. name given to a product consisting of words, numbers, or letters
- 23. the process of turning an idea for a message into symbols that can be communicated
- 25. nonpersonal communication paid for by an identified sponsor
- 26. identifies the person or company paying for the ad
- 29. elements of a promotional mix Action,desire,interest,attention
- 30. standards of measurement
- 31. ad text that provides information and sells the product
- 33. print that appears in everyday life
- 34. arrangement of the headline, copy, and art on a page
- 35. Aspect of an ad that grabs attention
- 36. consists of the words designed to grab attention so viewers will read the rest of the ad
Down
- 1. the store exterior that reflects the image of a business
- 2. outlines the goals, primary message, budget, and target market for different ad campaigns
- 4. uses social media, phones, and other electronic devices to advertise or sponsor a product or service
- 5. all of the elements that illustrate the message of an ad
- 8. verb that tell the readers what to do
- 9. phrase or sentence summarizing a business; slogan
- 11. the process of communicating with potential customers to influence their chances of buying.
- 13. receiver's response to the sender
- 15. story featuring useful company information written by the company PR contract
- 21. uses logic to change a belief or get someone to do an action
- 24. marketing that creates campaigns that are more experiential so that customers can interact with brands more effectively
- 27. a person who reads, hears, and sees the message
- 28. applying communication skills to promote goodwill between a business and the public.
- 32. the visual aspect of the words printed on a page