Across
- 1. Involves selling, supplying or promoting products and services directly yo the customer
- 2. Call centres make calls to potential customers using names & telephone numbers from a database
- 3. Promotion Activities excluding advertising
- 4. Involves giving financial support to an organisation, an individual, an activity or an event.
- 5. Send direct mail to the customer, usually considered as "JUNK MAIL"
- 7. Aiming to influence individuals to buy the product or service e.g. TV or Radio, posters, logos and messages on the side of the bus
Down
- 1. Response Advertising Advertisements in magazines/Newspapers and urging customers to contact them
- 6. Order Direct sales to customers over the internet
