Promotional Mix and the Selling Process

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Across
  1. 4. - The number one goal of customer service
  2. 6. service - The way a company interacts with its customers
  3. 8. - The promotional mix element that involves providing incentives to customers to encourage them to make a purchase.
  4. 10. - One of the elements of the promotional mix that involves the use of media to communicate with the target audience.
  5. 12. - This is when you address any concerns or unfavorable issues raised by the prospect
Down
  1. 1. - The promotional mix element that involves creating a favorable image for a product or service.
  2. 2. - A combination, or blend, or marketing communication channels that a business uses to send its message to customers
  3. 3. - The promotional mix element that involves personal communication between the seller and the potential buyer.
  4. 4. - The process of identifying potential customers and convincing them to buy a product or service.
  5. 5. - The promotional mix element that involves using endorsements from celebrities or experts to promote a product or service.
  6. 7. - If you check out a restaurant after hearing friends, family,or colleagues raved about the customer service, this is an example of expectations based on:
  7. 9. mail - A type of promotion where companies directly reach out to customers
  8. 11. - The process of determining the price at which a product or service will be sold.