Across
- 3. Charge per word.
- 5. a specific channel or platform used for communication and message delivery.
- 8. the amount of time required to plan, create, produce, and execute an advertising campaign or specific advertisement before it is scheduled to be launched or published.
- 11. the total number or percentage of people within a target audience who are exposed to a particular advertising message or campaign during a given period.
- 13. approach that focuses on traditional, conventional, or established methods, ideas, or solutions.
- 14. Reach a large number of people in a particular geographic area.
- 16. the specific group of individuals or consumers that a product, service, or marketing campaign is intended to reach, influence, or serve.
- 17. an additional item, incentive, or benefit offered to customers as an extra value or reward for purchasing a product or service.
- 19. this type of media uses various type of communication channels or platforms used by advertisers to deliver their message to the target audience.
- 20. Public Transit Advertising
- 21. What day of the week this week (3/9) is your PBM Part 2B Due
Down
- 1. Can be consumed in a variety of ways
- 2. May become desensitized if seen too many times.
- 4. How many components are you submitting for your 5.01 Create Advertising and Media Assignment?
- 6. High Costs
- 7. marketing activities and techniques designed to stimulate immediate sales or boost customer demand for a product or service.
- 9. a creative problem-solving technique that involves generating a large number of ideas or solutions through free thinking, open discussion, and collaboration.
- 10. approach that encourages creativity, innovation, and unconventional problem-solving.
- 12. Long Lead Time
- 15. A type of print media.
- 18. the number of times an advertisement or marketing message is presented to an individual or target audience within a specific time period.