Across
- 4. The sum of the ongoing experiences consumers have with a brand that affects their buying behavior, engagement, and brand advocacy overtime.
- 5. a specific blend of promotion tools that the company uses to persuasively communicate customer value and build a customer relationships.
- 6. The extent to which consumers recognize and recall a brand and associate it with a particular product or service.
- 7. The vehicles through which advertising messages are delivered to their intended audiences.
- 8. Activities conducted to promote the public good or raise awareness about social issues, often without direct profit motives.
- 12. Communicating information between the seller and potential buyer or others in the channel to influence attitudes and behaviors.
- 13. A prompt that encourages the audience to take a specific action, such as buying a product, signing up, or clicking a link.
- 15. A specific communication task to be accomplished with a specific target audience during a specific period of time.
- 16. The strategy by which the company accomplishes its advertising objectives. It consists of two key elements, creating advertising messages and selecting advertising media.
- 17. Direct communication with targeted individual consumers to obtain an immediate response and build lasting customer relationships.
- 23. An official statement issued to media outlets to provide information, announcements, or updates about a company or organization.
- 24. Personal customer interactions by the firms, salesforce to engage customers make sales and build customer relationships.
- 25. The main, attention-grabbing line of an advertisement or message designed to capture interest.
- 26. Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
- 27. Encouraging people to share positive information and recommendations about a product or service with others.
- 28. A planned occasion created to promote a brand, product, or cause and engage a target audience.
- 29. The compelling "big idea" that will bring an advertising message strategy to life and a distinctive and memorable way.
Down
- 1. The visual and conceptual image of a company, including its logo, design, messaging, and overall brand presentation.
- 2. Creating, inspiring, and sharing brand messages and conversations with and among consumers across a fluid mix of paid, owned, earned and share communication, communications channels, and media.
- 3. Carefully integrating and coordinating the companies, communication communications channels, to deliver a clear, consistent, and compelling brand and company message.
- 9. Use of technology intensive platforms, such as the Internet, mobile networks and device devices, and social media to engage directly with carefully targeted individual consumers, consumer communities, and business businesses.
- 10. Using social media platforms to promote products or services, engage with audiences, and build brand awareness.
- 11. The set of marketing tools – product price, place and promotion, that affirm blends to produce the response at once in the target market (people).
- 14. Short term incentives to encourage the purchase or sale of a product or a service.
- 18. Activities designed to engage the companies various public and build good relations with them.
- 19. The practice of designing and arranging retail spaces and displays to attract customers and enhance the shopping experience.
- 20. An event where companies in a specific industry showcase and demonstrate their products or services to potential buyers or partners.
- 21. Cultivating opinion leaders and getting them to spread information about a product or a service to others in their communities.
- 22. A specific group of consumers identified as the intended recipients of a marketing message.