Across
- 2. An attempt is made to make the viewer feel like everyone is voting for a particular candidate
- 5. Opinion that favors one way of thinking (one-sided)
- 6. The media alters the public where there are issues of concern
- 8. When short phrases or few words are used to appeal to particular emotions
- 9. Using ordinary language/clothes to convey to the audience that the candidate is just like everyone else
- 10. Method of spreading ideas or rumors for the purpose of helping or injuring an cause/person
- 11. Ues images and pictures to send a certain message
Down
- 1. Strategy of showing a product/person's best features leaving out negative features
- 3. The media decides which stories and issues do not receive attention
- 4. Used to send a negative message about an opposing product or candidate
- 7. When symbols are used to convey a message