Across
- 3. emotional appeal
- 4. a type of "peer pressure"
- 7. giving a person or idea a bad label by using easy to remember name
- 9. appeals to logic
- 11. information, especially of biased or misleading nature, used to promote a particular political cause or point of view
- 13. repeating of a symbol or slogan so audience remembers it
- 14. appeals to credibilty
Down
- 1. speaker presents themselves as an average person who relates to you
- 2. information is manipulated to make something look better
- 5. giving a person or idea a good label by using an easy to remember name
- 6. words used to evoke feelings
- 8. uses a respected celebrity to persuade
- 10. two general statements made to validate a conclusion
- 12. projecting positive or negative qualities on something