Across
- 2. A short and striking or memorable phrase used in advertising.
- 5. devoted love, support, defence of one's country.
- 6. statement endorsing an idea/product by a prominent person.
- 7. Appeal Makes assumption/ insinuation that this product/idea is better than others…
- 8. persuasive technique that invites you to join the crowd.
- 10. Unfairly prejudiced for or against someone or something.
Down
- 1. Positive feelings/desires are connected to a product/user Transfers positive feelings we have of something we know to something we don’t.
- 3. A person carrying the blame for others
- 4. Folks Identifies product/idea with a locality or country.
- 5. Techniques used to influence opinions, emotions, attitudes or behaviour.
- 9. - Calling A way of smearing an opponent
- 10. Lie An outrageous falsehood