Across
- 1. appeal/ use of authority figures
- 6. uses negative words or feelings
- 7. generalities/ uses catchy phrases
- 8. exploitation of an audience’s desire
- 9. words/ uses words that leave us with positive feelings
- 10. makes us afraid or might be in danger
Down
- 2. uses famous people to convey a message
- 3. reasoning/ facts, figures, and statistic are provided
- 4. uses a famous person to endorse a product
- 5. appeal/ normal everyday people