Across
- 3. Since intermediaries are experts at what they do, they can perform the task better and more cost effectively than a company itself
- 4. Retailers may create payment plans and options for customers allowing easier purchases
- 6. There is a danger of wrong information being communicated to the customer regarding product features and benefits which can lead to dissatisfaction
- 8. Intermediaries allow the cost of transportation to be divided and this in turn allows consumers to buy small quantities of a product rather than having to make bulk purchases
- 9. Being specialists and using established processes, intermediaries are able to ensure deliveries faster and on time
- 10. Happens because intermediaries need to be either paid for their services or allowed to resell at a higher price
Down
- 1. The distribution channel can provide valuable information on the product and its acceptability by the public
- 2. By selling through retailers, consumers are able to choose between a varieties of products from multiple stores owned by multiple producers
- 5. When a product is handed over to an intermediary, how much importance it gets is now out of the company’s hand. The intermediary may have incentives to promote another product more
- 7. Since retailers and wholesalers have their own stakes in the product, they may have their own advertising or promotions efforts that help generate sales