Across
- 4. Because she was a successful business woman in the 1950s, Ruth Handler was an __________.
- 7. This word is used to describe how Oppenheimer felt about the atomic bomb because while he was proud of his role in ending the war, he knew it would cause unprecedented death and destruction.
- 8. Executives' ___________ about the success of both the Star Wars and Barbie franchises were radically incorrect
- 10. Taylor Swift is described this way because her name and merchandise are everywhere
- 11. This adjective is derived from Greek mythology based on ruler whose laws carried excessively severe penalties
- 12. Barbie sold over 300,000 dolls in its first year on the market, and Mattel has continued to _________ its iconic doll ever since, selling 58 million dolls each year in over 150 countries around the world
Down
- 1. Mattel created a buy-back recycling program in hopes of preventing their product from having a _____________ impact on the environment.
- 2. Barbie's awareness of her own mortality causes a ____________ existential crisis that makes the movie more thought-provoking than some expected
- 3. Most dolls in the 1950's were infants; Ruth Handler recognized a that the ____ of other dolls created a gap in the market that she could capitalize on._____ of older and adult
- 5. Handler's discovery of Bild Lilli turned an ordinary vacation to Switzerland into a ________ occasion
- 6. Market analysts were quickly proven wrong when they predicted that Barbie was too _________ for American buyers to be profitable
- 9. Steve Jobs's ____________ products led to a resurgences in Apple's popularity and profits