Psych 405L

4. reinforcers & punishers are based in the "____"
6. incentives are based in the anticipation of "____" events
7. select against behaviors and make them less likely to occur; the opposite of reinforcers
9. incentives are features of the "____" that pull or repel
11. the value of an incentive has individual differences
12. "____" value - the attractiveness of an incentive based objective properties of the incentive
13. this theory views positive incentives as gains & negative incentives as losses
14. "____" outcomes are felt more intensely than positive outcomes

1. subjective value of usefulness of an incentive to produce satisfaction or pleasure
2. demonstrates relationships between objective losses/gains & intensity of corresponding psychological reaction
3. motivates behavior that is necessary for attaining incentives
5. negative incentives motivate "____" behaviors that are necessary for preventing an incentive
6. "____" law: as objective incentive value increases, subjective value or utility increases but in smaller and smaller amounts
8. stimuli that select appropriate behaviors and make them more likely to occur.
10. "____" properties are the same, regardless of who you're talking to