Purchase & Product Types, Influences on Consumer Behavior

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Across
  1. 6. a name, term or symbol used to identify related products
  2. 7. can be defined as a good or service
  3. 10. detailing of an individual’s characteristics
  4. 11. purchasing the same product over and over again
  5. 12. state of mind or point of view on how to respond favorably or unfavorably to a product or brand
  6. 14. purchase type that involves buying a product or service for the first time
  7. 15. products have strong brand loyalty
  8. 16. products are purchased regularly without much planning
Down
  1. 1. shared attitudes and beliefs of a specific group of people
  2. 2. motives to make a purchase based on feeling, beliefs or attitudes
  3. 3. purchase type occurs when consumers make a new decision about a product or service they have previously purchased
  4. 4. a company, corporation or enterprise
  5. 5. a mode of living which reflects the attitudes and values of consumers
  6. 8. motive to make a purchase based on facts or logic
  7. 9. all communications used by a business to create a favorable impression of its products or services
  8. 13. products not actively sought out by consumers