Puzzle

4. Number of products that a company offer to its customers.
5. A curve representing the various combination of 2 inputs that produce the same amount of output.
7. Combining stages of production and distribution under a single ownership.
9. Segment within a segment which is extremely differentiated.
10. The amount of money that has to be paid to acquire a product.
12. The percent of manufacturer price (retailer cost) that is added to get the retail price.
13. All combination of goods that lie inside the budget line

1. Strengths, weaknesses, opportunities and threats.
2. Price, Product, Promotion and Place.
3. Creating the image in the minds of customers through advertising and product differentiation.
6. Dividing market into groups as per some commonality or characteristics.
8. Rate charged by the central bank for lending funds to commercial banks
11. The amount of money that has to be paid to acquire a product.