Across
- 2. The first objective in marketing is to discover consumer
- 4. A plan that outlines how a company will sell its product to its customers.
- 5. The third P in the marketing mix.
- 7. Used to describe a framework for the analysis of macroenvironmental factors
- 8. The marketing strategy of developing new products and selling them in new markets is referred to as
Down
- 1. Another name for the analysis of consumer lifestyle is
- 3. The process of dividing a market into distinct groups of buyers with different needs.
- 6. A stage in the marketing funnel where potential customers show inclination towards a product.