Across
- 2. CHAIN Activities that add value to a product
- 3. EVEN Point where total cost equals total revenue
- 4. Financial resources used for business operations
- 7. – Process of determining product or service expenses
- 9. Dividing market into distinct customer groups
- 11. Measure used to evaluate performance
- 12. Return earned on an investment
- 14. – Long-term plan to achieve competitive advantage
Down
- 1. – Total income generated from business activities
- 3. Creating a unique business identity
- 5. Analysis of strengths, weaknesses, opportunities, threats
- 6. Place a brand occupies in customer’s mind
- 8. SHARE Company’s portion of total market sales
- 10. – Financial gain after all expenses
- 13. FLOW Movement of money in and out of a business