Across
- 2. Person identifies need or desire, purchase and disposes of product
- 4. Respected international airline
- 6. Perspective that every interaction involves an exchange of value
- 7. A positive evaluation of a consumption experience
- 9. Sudden urge to make a purchase
Down
- 1. A pattern of repeat product purchases
- 3. A negative evaluation of a consumption experience
- 5. The level or degree of value of a product or service
- 8. If a customer is not happy what can they do?