Across
- 3. Anything that can be offered to a market for attention, aquisition, use, or consumption that might satisfy a want or a need
- 6. Market division into groups of buyers with distinct needs, characteristics, or behaviours.
- 10. The set of all product lines and items that a particular seller offers for sale.
- 12. A name, term, sign, symbol, or design or a combination of these, that identifies the products or services of a seller.
- 13. A type of market targeting strategy that targets several different market segments
- 14. Container or wrapper for a product.
- 16. One attribute of a physical product or service described as Freedom from defects.
- 17. The quality of services may vary greatly depending on who provides them and when, where, and how they are provided. This is service …
- 19. A type of consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort
- 20. A type of consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
Down
- 1. A type of consumer product that the consumer either does not know about or knows about but des not normally consider buying
- 2. A type of consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitable, quality, prices, and style
- 3. A segment variable dividing a market into different segments based on variables such as social class, lifestyle, or personality characteristics
- 4. Services cannot be stored for later sale or use. This is Service …
- 5. A Segment variable dividing the market into segments based on age, live-cycle stage, gender income, occupation, education, relgion, ethnicity, and generation.
- 7. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumer.
- 8. Evaluating each segment’s attractiveness and selecting one ore more segments to enter.
- 9. Making the market offering different to create superior customer value.
- 11. Services cannot be seen, tasted felt, heard or smelled before they are bought. Inseparability Services are produced and consumed at the same time and cannot be separated from their providers.
- 15. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
- 18. Dividing a market into segments based on variables like consumer knowledge, attitudes, uses, or responses to a product