Across
- 2. Company that paid for the naming rights to the San Diego Padres' stadium
- 6. CR7 is this athlete's brand
- 9. Golden State Warriors promotional campaign that focused on the team's unity and the power of teamwork
- 13. Portion of the money spent by visitors on local goods and services that is in turn spent locally by employers and employees
- 14. Metric that measures the number of people who see marketing message
- 15. Sports sponsorships are important because they provide a way to reach a highly _____ audience
- 16. International economic relationships
- 17. Social media campaigns, fan contests, events, & promotions are all a range of tactics used to increase this
- 19. Company that has sponsored the Olympics since 1928
- 20. Oldest & most effective channels for sports marketing
Down
- 1. Soccer team that created the "Nothing Without You" campaign honoring its fans
- 3. Using sports to market products
- 4. Gatorade pays $ _____ million a year to sponsor the NFL
- 5. Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses
- 7. Total of new spending resulting from the event or attraction
- 8. Allows teams & athletes engage with their followers in real-time
- 10. Number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer
- 11. Celtics jersey sponsors for the 24-25 NBA season
- 12. Promoting athletes is crucial in building their _____ and increasing their visibility and popularity
- 18. Metric that measures the level of interaction between fans & marketing message