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Across
  1. 4. Expanding too fast without operational efficiency increased _______ costs for Dunkin' in India
  2. 5. A strategy misstep was Dunkin's neglect of its successful _______ segment, crucial in many markets
  3. 6. Dunkin's failure in India showcases the importance of understanding a market's external _______
  4. 7. Dunkin’s move to introduce burgers instead of focusing on doughnuts caused a dilution in its brand _______
  5. 8. A lack of focus on core products violates the basic rule of _______ strategy
  6. 10. By 2018, Dunkin' downsized its operations in India due to a lack of _______
Down
  1. 1. Dunkin's failure to understand Indian breakfast habits highlighted the need for _______ alignment between offerings and customer preferences
  2. 2. Dunkin's initial focus on sweet baked goods for breakfast did not align with Indian _______
  3. 3. India's preference for local breakfast cuisines emphasizes the role of cultural _______ in strategy
  4. 9. The introduction of kiosks instead of large stores was part of a _______ to reduce costs and increase efficiency