QuizSurp4

2. Big players like Anheuser-Busch reduce __________ costs through large-scale production (2 words)
4. The intense competition between existing brands like White Claw and High Noon is known as _________
5. Brands offering unique _________ like espresso martinis to attract niche customer segments
6. The ability to leverage ________&__________ like production facilities and distribution networks to gain a competitive advantage
8. A brand’s key strength, such as iconic combinations like Jack & Coke, that differentiates it from _________
9. Assets like brand _________ and distribution channels that are critical to a company’s success
10. Focusing on specific occasions like barbecues and tailgates to cater to niche _________

1. Offering a variety of canned cocktail Options like mango White Claw and espresso martinis, appealing to diverse _________ (2 words)
3. Leveraging a diverse product portfolio to maintain consumer interest through continuous _________
7. Strategy where brands like High Noon create a competitive edge by offering premium, high-value ________