Quizz chapter 7 and 8

2. A type of consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitable, quality, prices, and style
4. Container or wrapper for a product.
5. A type of consumer product that the consumer either does not know about or knows about but des not normally consider buying
6. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumer.
10. A type of consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort
12. Making the market offering different to create superior customer value.
13. Services cannot be seen, tasted felt, heard or smelled before they are bought. Inseparability Services are produced and consumed at the same time and cannot be separated from their providers.
14. Evaluating each segment’s attractiveness and selecting one ore more segments to enter.
16. A Segment variable dividing the market into segments based on age, live-cycle stage, gender income, occupation, education, relgion, ethnicity, and generation.

1. The set of all product lines and items that a particular seller offers for sale.
2. A type of consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
3. One attribute of a physical product or service described as Freedom from defects.
4. Services cannot be stored for later sale or use. This is Service …
6. A segment variable dividing a market into different segments based on variables such as social class, lifestyle, or personality characteristics
7. Market division into groups of buyers with distinct needs, characteristics, or behaviours.
8. Dividing a market into segments based on variables like consumer knowledge, attitudes, uses, or responses to a product
9. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
11. The quality of services may vary greatly depending on who provides them and when, where, and how they are provided. This is service …
12. A type of market targeting strategy that targets several different market segments
15. A name, term, sign, symbol, or design or a combination of these, that identifies the products or services of a seller.
17. Anything that can be offered to a market for attention, aquisition, use, or consumption that might satisfy a want or a need