Across
- 4. a company has to have a good ______ reputation so people buy their products and use their service
- 5. Apple, Samsung are examples of _____
- 7. uses demographics to study the lifestyles of people
- 8. a specific symbol that represents the company or brand
- 10. quality of being convenient
- 11. female/male is _____
- 12. when 2 or more companies merge into one
- 14. competition between products that are not very similar but still satisfies the same needs
- 17. study of characteristics that sorts human beings
- 21. “I’m Lovin’ It” by McDonalds is a ____ for the company
- 22. a catchy tune that is short and is related to the company’s product
Down
- 1. generation of people who were born between 1945 and 1965, after World War 2
- 2. companies that lower prices on products to reduce competition, it is illegal
- 3. one specific product that comes in different sizes and colors
- 5. Two or more companies bid within themselves, so there is no real competition.
- 6. competition between very similar products
- 9. different brands or products to choose from
- 13. the way a country lives, what they believe in or value
- 15. an invitation to bid on a contract or document
- 16. the consumers perspective/point of view of a business or product
- 18. –
- 19. your parents are your ______, they help you make buying decisiions for you
- 20. nail salons, hair salons provide this