Across
- 4. The people who buy goods and services
- 6. A group of consumers who are the most likely prospects for a good, service, image, or idea
- 9. Any paid form of nonpersonal presentation of ideas, images, goods, or services
- 10. The combination of the four elements of marketing—product, place, promotion, and price
- 11. Image or impression of a business or organization that consumers have in their minds
- 12. Tangible objects that can be manufactured or produced for resale
Down
- 1. A good, service, or idea a business offers its customers
- 2. The way something is viewed
- 3. A rival business that seeks to attract the same scarce customer dollars
- 5. Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
- 7. Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services
- 8. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome