Across
- 5. The advertising medium holding 59% of India’s total ad spend in 2025, overtaking all traditional formats.
- 6. The media partner that co-published India’s digital advertising report.
- 7. The fastest-growing digital advertising format on e-commerce and e-retail platforms, driven by performance marketing.
- 9. The digital ad format with the biggest share of online ad spend, driven by creator-led discovery and short video.
- 10. The public digital infrastructure shrinking the gap between advertising exposure and transaction.
Down
- 1. The sector contributing the largest share of digital advertising spends, led by brands in packaged goods and personal care.
- 2. A commerce network enabling closed-loop ad attribution by linking ads directly to transactions.
- 3. The largest traditional advertising medium by spend in 2025, despite digital dominance.
- 4. An automated ad-buying method accounting for about 42% of digital ad spends, reflecting data-driven media buying.
- 8. The advertising agency group behind the Digital Advertising Report 2026.