Across
- 3. the state of needing something that is absent or unavailable
- 4. a public promotion of some product or service
- 7. in such a manner as could not be otherwise
- 10. someone who promotes or exchanges goods or services for money
- 13. intangible product
- 14. How to learn about the product, such as oral communication, telephone or written form
- 15. the world of commercial activity where goods and services are bought and sold
Down
- 1. someone who pays for goods or services
- 2. the opposite of a service
- 5. new creation
- 6. a person who makes use of a thing
- 8. one of the four p's of the marketing mix
- 9. a word or numbers that represents a product of service
- 11. the amount of money needed to purchase something
- 12. the ability and desire to purchase goods and services