Across
- 1. Competing on uniqueness
- 3. Framework to analyse industry competition (no space)
- 7. Intangible asset that shapes trust
- 9. The “R” in VRIO
- 10. Ability of rivals to copy a resource quickly
- 11. When customers prefer your brand (no space)
- 13. The “I” in VRIO
- 14. Non-valuable resource outcome
Down
- 2. Unique resource few competitors have
- 4. Tangible or intangible asset used by a firm
- 5. The “O” in VRIO
- 6. The “V” in VRIO
- 8. Resources that do NOT create advantage
- 10. Copyright, patent, or trademark
- 12. Advantagefrom fast market response