Across
- 1. – The quantity of a product available for sale
- 2. – The strategy of setting product costs
- 4. – Selling through internet platforms
- 5. – The distribution channel of a product
- 9. – A general direction in which something is developing
- 10. – Rival businesses offering similar products
- 13. – A person who starts and runs a business
- 15. – Activities to inform and persuade customers
- 16. – Selling goods directly to consumers
- 21. – Traditional physical selling methods
- 23. – Consumer traits based on lifestyle and values
- 25. – A plan to achieve business goals
- 26. – When expenses exceed revenue
- 28. – Statistical data about a population
- 30. – The item or service being sold
- 34. – A company’s portion of total sales
- 35. – A tool to gather consumer opinions
- 37. – Watching consumer behavior
Down
- 1. – Dividing the market into distinct groups
- 3. – Essentials required for survival or comfort
- 5. – How a product is perceived in the market
- 6. – The person who purchases goods or services
- 7. – Total income from sales
- 8. – A unique identity of a product or company
- 11. – Introduction of new ideas or products
- 12. – A catchy phrase used in marketing
- 14. – Non-essential desires that enhance life
- 17. – The desire and ability to buy a product
- 18. – A symbol representing a brand
- 19. – Paid promotion of products
- 20. – Selling goods in bulk to retailers
- 22. – A small group discussion for insights
- 23. – Financial gain after expenses
- 24. – Analysis of strengths, weaknesses, opportunities, threats
- 27. – A person who buys goods or services
- 29. – A place where buyers and sellers interact
- 31. – The specific group a product is aimed at
- 32. – Direct questioning of consumers
- 33. – Consumer response to a product or service
- 36. – A method to collect market data