Review Chapter 14

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Across
  1. 5. a technique that permits the salesperson to acknowledge objections as valid, yet sill offset or compensate them with other features and benefits
  2. 8. concerns, hesitations, doubts, complaints, or other reasons a customer has for not making a purchase
  3. 9. To still satisfy ones needs with something different
  4. 10. words the average customer can understand
  5. 11. physical sales aid used to demonstrate how a product looks and feels
Down
  1. 1. using a previous customer or another neutral person who can give a testimonial about the product
  2. 2. beings objection back to the customer and to the selling point
  3. 3. recommending a different product that would still satisfy a customer's needs
  4. 4. Saying something with different words but it has the same meaning
  5. 6. a document that lists common objections and possible responses to them
  6. 7. Reasons given when a customer has no intention of buying
  7. 9. gathering or arranging individual sheets or printed components into a pre-determined sequence