Review for Unit Test

3. When marketers sort customers psychographically, they divide them by
4. careers in marketing ______ and run together
6. Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility
8. Service marketers have a tough job because they have to market products that are
9. service Focuses on keeping customers coming back
12. Method used to communicate with customers is _______ selling.
13. Customers perception of _____ influences the process of determining price.
15. When planning strategies, you want it
16. Determines how much gross profit a business will make on a good or service
17. Marketing encourages people from different countries to __________ frequently.
21. A goal can be evaluated to determine its
22. How does the marketing function of selling benefit society?
24. Marketing is described as creating _________.
25. Involves the matching and satisfying of customer wants and needs with available goods or services is
26. Today’s customers are not influenced by mass marketing alone because they are more
27. management involves determining where products will be sold

1. In charge of writing press release
2. activities that are interrelated and similar in purpose are called ____ functions.
5. management involves creating the correct product mix for a business
7. physical and social characteristics
10. planning Creating strategies to attract the target customer to a business is
11. Keeping up with trends, analyzing sales, negotiating with vendors, and predicting what will sell in the future is ______ and buying
14. marketing _______ is In charge of figuring out what customers need and want, and why they do what they do
18. marketing links producers to _________.
19. Communicating information to consumers or clients about products, images, or ideas to achieve the desired outcome
20. Hospitals, spas, and churches are examples of _____ marketing
23. provides the basis for all marketing goals and actions