Review Units 5-9

3. Allows consumers to purchase products or services individually or as a bundle
7. Difference between the cost of buying or making something and the rice at which it is sold
9. The process of dividing a market of potential customers into groups, or segments, based on different characteristics
12. Primary tools on packaging that help deliver brand information
14. A pricing strategy in which a product is priced below cost with a loss expected

1. An indicator of what consumers are willing and able to pay for a product
2. Misleading a customer into believing a price is lower than it really is
4. A symbol or design that a company uses to identify its business and products
5. The name given to a product or service
6. Introduction, Growth, Maturity, Decline
7. The amount of money a business charges for a product
8. The amount added to the break-even point to determine the selling price
10. A repeated phrase or selection of words associated with a specific individual, organization, or product
11. Percentage of the market for a product or service that a company supplies
13. Moral and social responsibility of businesses to demonstrate truthful and responsible behavior in their policies and decision-making.